LFS Partner Model – “Done-for-You” Marketing & Tech Stack

For agents who want turnkey systems, warm leads, and built-in infrastructure

Commission Split:

• 65% – 75% comp (varies by carrier/product) with equivalent annuity comp
• LFS retains the override spread to fund marketing, support, and services

What LFS Provides:

✅ Paid lead generation (403b, federal, public sector, income/accumulation annuity, etc.)
✅ Marketing funnels & automation
✅ CRM system with campaigns & workflows
✅ Branded Exchange email + Office 365
✅ Licensing support & onboarding assistance
✅ Access to case design, weekly coaching, and FMO/IMO resources
✅ No out-of-pocket tech or ad spend required

What You Provide:

✅ Time and consistency to work on inbound opportunities
✅ Follow-up and tracking via CRM (training provided)
✅ Virtual appointment availability (no in-person)
✅ Desire to learn and grow inside a proven system
✅ Sales license and willingness to follow a structured process
✅ Maintain minimum monthly production to stay on the LFS Partner track
✅ Commitment to write business with LFS-approved carriers when using LFS-provided leads

Who It’s For:

• Agents who want to sell, not source
• Those newer to the industry or too busy to manage marketing
• Individuals looking for built-in support, coaching, and infrastructure

LFS Elite Model – “Run Your Own Shop” with Support

For agents who want high comp and control their own marketing

Commission Split:

• 80% – 90% street-level comp (varies by carrier/product) with equivalent annuity comp
• You retain more upfront revenue

What You Provide:

✅ Self-funded marketing or leads
✅ You choose your niche focus
✅ Control over your own pipeline volume
✅ Optional: tech stack at a discounted rate (e.g., $65/mo for CRM + Email + O365)

What LFS Provides:

✅ Branded tech stack (optional, discounted)
✅ Vetted marketing & lead source recommendations
✅ Training & mentorship
✅ IMO back-office access
✅ Weekly check-ins and sales coaching (optional)
✅ Case design support (annuities/IULs)

Who It’s For:

• Experienced agents who want more control and margin
• Anyone building their own referral/marketing system
• Anyone looking to build out an agency